It’s a common misconception among some homeowners and even Realtors that a beautiful home doesn’t need any help before it is brought to market. I have worked on all types of properties and have seen them in all different states. That includes multi-million-dollar luxury homes with beautiful high-end finishes.
With these homes, it is sometimes the small things that matter: such as removing a few pieces of furniture in order to better highlight the space, or repositioning some pieces to create a focal point or adding a few finishing touches that update the look and feel of a room. The point is, there is always room for improvement in any space. What professionals like me have is the ability to look at any space from the perspective of the buyer and know how best to impress them in how we showcase the property.
In our current market, which is still very much a sellers’ market, I still see clients who don’t think professional staging is necessary. I’ve even had some people comment that the staging business must be slow because houses sell so easily, staging can actually bring you more $$.
This is because those who invest in staging understand the true magic of marketing, positioning and differentiating. Home staging is not an inexpensive investment, and some people understand the significant financial benefit that it can offer.
When a property is well-prepared, makes a great first impression to many potential buyers, is priced appropriately and marketed well, the result shows in the sale.